Field notes from Bay Area listing shoots.

We answer the same handful of questions every week, from how to get a house ready to what a 3D tour actually does for a listing. The answers live here, so you can read them without waiting on us.

All field notes

Choosing what to shoot5 min read Do you need a drone on this listing? What a drone aerial actually shows on a listing, the properties where it changes the result, and the ones where it's $200 spent on nothing. Aerial photos are $200 and aerial video is $300. Before the shoot3 min read How to get a house ready for listing photos The prep checklist we send every client before a shoot: the three things that carry most of the result, then room by room, plus the part you skip when the home is staged or vacant. Choosing what to shoot4 min read Real twilight or virtual twilight: which one your listing needs Virtual twilight is included in every package and real twilight is $300. What each one actually is, the three tells of a bad virtual edit, and when a dusk shoot is worth paying for. Choosing what to shoot3 min read Highlight, cinematic or luxury: what actually changes between the video tiers The real differences behind our $400, $550 and $900 listing videos: how many lenses, how long we are on site, who edits it, and how to pick one in ten seconds. Choosing what to shoot3 min read What a 3D tour does that photos can't A 3D tour is in every package and $300 on its own. What it answers that a photo set cannot, the three listings where it earns its keep, and where it honestly does not do much.
When the house is ready

Get it on the calendar.

Pick a package, pick a time, and you'll see the price before you enter anything about yourself. The whole thing takes about two minutes.

Book on the portal Got a question first? Email contact@secondchaptermedia.com or call/text 408-430-3432.